This project looks at branding, target audiences and packaging to design a new cereal brand using Adobe Illustrator. During this project, students will: Look at how existing cereal brands market themselves at children. Analyse standard information you will find on cereal box packaging. Learn the basics of how to use Adobe Illustrator to design a logo and mascot character for the cereal and add them to a box net (video links and resources supplied). A basic understanding of Illustrator by the teacher is helpful but the video tutorials offer step-by-step guidance. Teacher examples and a student example are supplied.